A local customer journey
A Google Maps profile should explain the service, identify a genuine location or service area, and make contact straightforward. Start by checking existing ownership and duplicates.
Profile scope
Relevant categories and actual services, consistent business name/address/phone, opening hours, service areas, website links, authentic photographs and discrepancies across existing public listings.
Review workflow
Request feedback after real customer interactions and prepare responses to positive and negative reviews. Reviews describe the customer’s experience; paid ratings and rewards for reviews are excluded.
Deliverables
A profile correction register, consistent contact data, a content plan and verification checklist. The business retains profile ownership; manager access replaces sharing personal passwords.
Scope, access and quote
Start with the project brief and relevant URLs. After the initial review, agree priorities, deliverables, responsibilities and a schedule. Access is granted through roles where available. The quote depends on the work and implementation constraints; a fixed tariff or deadline is not presented before those are known.
FAQ
What is checked before creating a profile?
Existing profiles, ownership, duplicates, actual customer interaction and business data. A new profile should not bypass issues with an old one.
Can an address be added just for visibility?
No. The profile format and service area must reflect real operations; a fictional address does not establish a legitimate local presence.
How should negative feedback be handled?
Address the actual experience and service issue rather than replacing genuine feedback with purchased positive ratings.
What materials does a profile require?
Actual services, contact information, hours, service area and authentic photographs, consistent with the website and existing listings.
How is business value evaluated?
Distinguish profile views from attributable calls, direction requests and enquiries. More photos alone do not demonstrate more customers.
