Identify the constraint before rebuilding
Use an audit before a redesign, after a migration, after a traffic drop or when existing pages fail to address buyers’ queries. Separate technical defects from content and offer problems.
Review scope
- HTTP status, robots, sitemap, canonical URLs and redirects.
- Indexing, duplicates, parameters, pagination and languages.
- Search intent, page structure, content and internal links.
- Structured data against visible content.
- Mobile interaction, performance and the enquiry journey.
An actionable handover
Each issue needs affected URLs, reproduction steps, evidence, impact, priority, a proposed change and acceptance checks. A scanner report alone does not establish which task deserves implementation first.
Process
- Collect the brief, site URL, change history and business objective.
- Crawl and compare templates and technical signals.
- Review Search Console and analytics where access is granted.
- Deliver a dependency-aware issue register and first-cycle plan.
- Verify agreed changes after implementation.
Scope, quote and timing
Template variety, languages, filters, access and migration history determine the scope. Auditing and implementation are distinct deliverables and are agreed separately.
FAQ
Is an automated report enough?
It identifies signals, which still need reproduction, context and prioritisation before becoming useful development tasks.
Do you need passwords?
Public analysis does not. Use role-based access to Search Console and analytics; code access is required only for the agreed depth of review.
Next: SEO implementation or e-commerce SEO.
FAQ
How is the quote determined?
By the agreed work, template complexity, data and implementation constraints. A fixed tariff is not presented before the task is established.
How do we verify completed work?
Compare changes with the deliverables and run agreed scenarios. Search impressions and enquiries require separate sources and comparable periods.
Does the whole website need a rebuild?
No. Preserve correct pages and integrations. Prioritise demonstrated problems; a full rebuild needs a separate justification.